PDF
Printable Workbook
Printable marketing worksheets and planning tools from the book.
Download PDF →Playbook 02 · Demand · Companion resources
The One-Person Marketing Department Toolkit
Turn the book into a working marketing system with printable worksheets, editable templates, calculators, dashboards, and operating reviews.
No email signup required. Use the tool that matches the decision in front of you rather than trying to complete everything at once.
Choose your format
Think on paper. Edit on screen. Track what matters.
Use the workbook when you want to think and plan; Word when you want editable templates; and Excel when scoring, tracking, or recurring measurement matters.
Word
Editable Templates
Editable working templates for positioning, planning, campaigns, content, email, and operating reviews.
Download DOCX →Excel
Calculators & Dashboards
Interactive scorecards, calculators, dashboards, and recurring measurement tools.
Download XLSX →What is included
The operating tools behind the book.
The toolkit moves from marketing foundation and positioning through channels, content, email, search, paid media, AI, automation, dashboards, and operating reviews.
AOne-Page Marketing Foundation
BPositioning & Message House Builder
COffer Builder
DChannel Scorecard
EContent Pillars & 30-Day Calendar
FRepurposing Matrix
GLead Magnet
HSeven-Email Welcome
ISearch Intent & Topic Cluster
JPaid Media Go/No-Go
KAI Knowledge Base
LAI Delegation
MCustomer Journey & Automation
NMarketing SOP
ODashboard
PMonthly 80/20 Review
QWeekly Operating Review
3030-Day Build Checklist
Book 2 purpose: build demand through positioning, content, email, search, paid media, AI, automation, and measurement—without building a marketing team.
Reader license
Copyright © 2026 James Inglis. The purchaser or reader may copy and adapt these tools for personal use or for use inside a business they own or manage. The toolkit may not be resold, republished, or redistributed as a standalone product.